Subscribe now $9.99/month* or $99/year*

The PC Insiders program is our brand new pilot subscription service that we1 are offering to select President's Choice Financial Mastercard® customers.

We know life can be busy and that’s why we want you to have access to exclusive benefits and perks while you enjoy the things that make life better.


back in points
On top of the points you already get
All PC® Organics products
All PC Organics products
All Joe Fresh® purchases
All Joe Fresh® purchases
All brands of baby diapers and formula
All brands of baby diapers and formula


across the PC Insiders categories
and get

back in PC Optimum points.
No minimum order
Free shipping
Free shipping
Free shipping
Free shipping
No pickup fee
No pickup fee

$99 PC<sup>®</sup> travel services credit
$99 PC travel services credit
(annual subscription only)
Two surprise boxes delivered annually
Two surprise boxes delivered annually
20X the regular PC<sup>®</sup> points on all beautyBOUTIQUE.ca orders
20X the regular PC Optimum points on all beautyBOUTIQUE.ca orders

Conditions apply to all benefits

joe fresh
beauty boutique
pc travel
click and collect

Subscribe today

$99 / year*
$9.99 / month*

If you've received our email, you've been invited to participate in our pilot.

I agree to the PC Insiders Pilot Terms and Conditions and for the subscription fee to be charged to my President's Choice Financial Mastercard®

Don't have an invitation code?
Join our waitlist.


Don’t forget to pay with your President’s Choice Financial Mastercard® and your extra points for eligible purchases will be awarded automatically.

If you've got questions,
we've got the answers

Please check the FAQs below and if there's anything else we can help you with, please contact us 1‑833‑PC‑INSID(ERS) (1‑833‑724‑6743)

More FAQs

Participating Loblaw banner stores

atlantic supersore
real canadian superstore
extra foods
save easy
bloor street

Your voice matters

Please let us know your feedback

  • Plus applicable taxes. Subscription fee is billed to your President's Choice Financial Mastercard at time of enrollment and auto-renews unless cancelled. Subscription fee is not refundable. Should you cancel, your subscription will remain in effect until the end of your current subscription period.
  • The PC Insiders Program is offered by President's Choice Services Inc. (‘PCSI') to select PC Optimum loyalty program members who are also President's Choice Financial Mastercard cardholders.
  • 20% in Points: Points benefit applies only to select categories purchased at participating Loblaw banner stores only. Product categories are: all baby diapers and formula, all PC Organics products, all Joe Fresh® branded products. 20% back in Points is in addition to any other Points already earned with your President’s Choice Financial Mastercard or with PC Optimum. Loblaw banner stores exclude Real Canadian Wholesale Club. Also excluded are Shoppers Drug Mart, Pharmaprix, and T&T Supermarket.
  • 20x the regular PC Optimum points. Points benefit applies to online orders at beautyBOUTIQUE.ca. You will get 200 points per dollar of your eligible purchase in addition to the regular 10 PC Optimum points per dollar earned for all purchases on the President's Choice Financial Mastercard.
  • For all points offers: There is a total maximum of $10,000 per calendar month in eligible purchases across all categories that reward loyalty points through the PC Insiders Program. Points will be awarded within 2 weeks of purchase and will appear in your loyalty transactions list within the PC Optimum app and at pcoptimum.ca, described as "PC Insiders Subscription" points. Points will be deducted for any returns.
  • Free Shipping and Click & Collect Fee: Standard Ground Shipping within Canada is complimentary for joefresh.com and beautyBOUTIQUE.ca online orders charged to your President's Choice Financial Mastercard. All shipping is subject to the terms of the applicable website, including limitations on delivery locations. Charges for returns not included. Waiver of Click & Collect pickup fee for orders made at Loblaw banner Click & Collect websites. You must use the same email address you use to sign in to your loyalty account when completing your online order.
  • $99 Travel Credit: $99 is only available for annual subscribers. You will receive a $99 credit when you book a single eligible travel purchase of $99 or more through PC travel services at www.pctravel.ca and charge it to your President's Choice Financial Mastercard. Travel credit cannot be used for hotel-only bookings of less than 3-nights and cannot be used for travel insurance purchases. Travel credit can be redeemed only once, during your annual subscription period. Not valid on prior bookings. To redeem your travel credit, you will need to use the same email address you use to sign in to your loyalty account when booking your eligible travel service. Travel credit is not transferable, refundable or cumulative.
  • Surprise Boxes: must be a current subscriber at the time we make surprise boxes available. We will determine the contents and timing of all surprise boxes.